Digital Marketing Portfolio

Suban Ibrahim

Digital Marketing Specialist · Performance Marketer · SEO Specialist

5+ years building full-funnel campaigns on Google Ads and Meta Ads, growing organic visibility, and driving measurable customer acquisition across Saudi Arabia and the GCC.

5+Years of Experience
360°Full-Funnel Marketing
40%+Organic Visibility Growth
Based in Riyadh
GCC Market Experience
5+ Years Track Record
Reply within 24 Hours
Arabic + English
No Lock-in Contracts

Live Project Results

Real campaign numbers from a recent Saudi Arabia project, from user acquisition and paid search sessions to WhatsApp clicks and contact form submissions.

31.6KActive Users
33.2KNew Users
48K+Page Views
5.9KPaid Search Sessions
840Organic Sessions
743WhatsApp Clicks
105Form Submissions
66Phone Call Clicks

Performance Snapshot

31.6KActive33.2KNew48.0KViews5.9KPaid1KOrganic

Conversion Funnel: Clicks to Actions

48,000 Page Views6,740 Sessions743 WhatsApp105 Forms66 Calls

Professional Profile

Results-driven Digital Marketing Specialist and Performance Marketer with 5+ years of experience across SEO, SEM, paid advertising, content strategy, lead generation, and marketing analytics in Saudi Arabia and the GCC region.

Experienced in building and scaling full-funnel campaigns on Google Ads and Meta Ads that increase brand visibility, lower cost-per-lead, and drive measurable customer acquisition.

Hands-on e-commerce operator with direct experience managing Amazon and Noon storefronts, bringing a practical, ROI-first perspective to every marketing campaign.

Availability & Languages

  • Immediately Available
  • Transferable Iqama
  • Valid Saudi Driving License

Languages

  • English · Professional
  • Urdu · Native / Bilingual
  • Arabic · Conversational

Core Competencies

SEOSEMGoogle AdsMeta AdsPerformance MarketingRemarketingSocial Media MarketingContent MarketingLead GenerationCROConversion TrackingEmail MarketingMarketing AutomationCRM ManagementGA4GTMLooker StudioMarketing AnalyticsKeyword ResearchCompetitor AnalysisLanding Page OptimizationE-commerce ManagementWordPress

Key Achievements

Performance Marketing

Managed multi-channel performance campaigns across Saudi Arabia focused on lead generation, acquisition efficiency, and brand growth.

View Google Ads services

SEO & Organic Growth

Increased organic search visibility through technical SEO audits, keyword research, content optimization, and local SEO strategies.

View SEO services

Analytics & Tracking

Built marketing analytics dashboards in Looker Studio and implemented GA4 and GTM measurement for campaign and funnel performance.

E-commerce Operations

Built and managed e-commerce operations across WordPress, Amazon, and Noon while applying SEO, PPC, and conversion optimization.

View e-commerce services

Social Media Management

Created platform-specific content and paid social campaigns across Meta, TikTok, LinkedIn, and Snapchat for Saudi and GCC audiences.

View social media services

Built for the Saudi Market

Why Riyadh businesses work with a local specialist

Riyadh-based

Available for in-person meetings, site visits, and fast turnaround without timezone delays.

Bilingual campaigns

Arabic and English messaging that matches how Saudi customers actually search and buy.

GCC expansion ready

Campaigns structured to scale from Riyadh into Jeddah, Dammam, and neighbouring GCC markets.

Direct ownership

You work with the person running your campaigns, not a revolving team of account managers.

Professional Experience

Digital Marketing Specialist | Zorins Technologies

Riyadh, Saudi Arabia · 2025 – Present

  • Developed and executed full-funnel digital marketing strategies that improved online lead generation and strengthened brand visibility across Saudi Arabia.
  • Managed performance marketing campaigns on Google Ads and Meta Ads, optimizing CPC and maximizing ROAS through continuous A/B testing.
  • Conducted comprehensive SEO audits, keyword research, and on-page optimization to increase organic rankings and traffic.
  • Implemented conversion tracking via Google Tag Manager and monitored performance through GA4 and Looker Studio dashboards.
  • Built and managed social media campaigns across Facebook, Instagram, LinkedIn, and TikTok.
  • Optimized landing pages and funnels to improve conversion rates and reduce customer acquisition costs.

Digital Marketing Specialist | SyncSpark.io

Remote · 2025 – Present

  • Deliver digital marketing services remotely with a focus on email marketing and Google Ads for client accounts.
  • Design and manage email campaigns including segmentation, automation flows, and A/B testing to improve open, click-through, and conversion rates.
  • Plan, launch, and optimize Google Ads campaigns to drive qualified traffic and maximize return on ad spend.
  • Monitor campaign performance and refine targeting and messaging based on data-driven insights.

Digital Marketing Specialist | Divinia Clinic

Riyadh, Saudi Arabia · 2024 – 2025

  • Managed end-to-end digital marketing for healthcare services, driving patient acquisition through paid and organic channels.
  • Increased organic search visibility by 40%+ through technical SEO, content marketing, and local SEO optimization.
  • Generated qualified leads through Google Ads and Meta Ads with optimized conversion tracking and remarketing funnels.
  • Reduced cost-per-lead through ongoing audience targeting refinement and ad creative optimization.

Digital Marketing Specialist | Modern Solution Trade Company

Riyadh, Saudi Arabia · 2023 – 2024

  • Executed multi-channel performance marketing campaigns focused on customer acquisition and brand awareness in the Saudi market.
  • Managed remarketing and retargeting campaigns on Meta Ads and Google Ads to re-engage high-intent audiences.
  • Improved campaign ROI through advanced audience segmentation, targeting optimization, and budget reallocation.
  • Tracked and reported campaign KPIs using GA4, Search Console, and Meta Business Suite.

WordPress Developer (Project) | Sky Industrial Groups

Saudi Arabia · Built from scratch

  • Designed and developed the full corporate website from scratch on WordPress, from structure and theme build to launch.
  • Built responsive page templates for company divisions, services, and contact journeys with fast load times.
  • Set up on-page SEO foundations: clean URL structure, metadata, headings, image optimization, and indexing.
  • Configured analytics and lead tracking so enquiries from the site are measurable.

Founder & Store Owner | Personal WordPress E-commerce Store

Remote · 2022 – 2023

  • Built and launched a personal e-commerce store on WordPress and WooCommerce, managing the site end-to-end.
  • Applied SEO and content marketing to grow organic traffic and improve product page rankings.
  • Ran paid social and search campaigns to drive traffic and sales, tracking performance through Google Analytics.

Content Manager | TacticalGears.pk

Pakistan · 2020 – 2022

  • Managed e-commerce content publishing, SEO optimization, and digital asset maintenance to improve organic visibility.
  • Developed SEO-focused content strategies, resulting in measurable improvements in keyword rankings and organic traffic.
  • Coordinated UX improvements, CRO initiatives, and landing page optimization to increase conversion rates.

E-commerce Store Owner & Operator | Independent · Amazon & Noon

Remote · 2023 – Present

  • Founded and independently operate a personal e-commerce business, managing storefronts on Amazon and Noon end-to-end.
  • Own the full product lifecycle: product research, listing optimization, pricing strategy, and inventory management.
  • Manage paid advertising budgets on marketplace ad platforms while maintaining target ACoS and ROAS.

Tools & Platforms

Google AdsGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerLooker StudioMeta Ads ManagerMeta Business SuiteSEMrushAmazon Seller CentralNoon Seller HubWordPressCanvaAdobe Creative SuiteMicrosoft ExcelGoogle Sheets

Certifications

  • Google Digital Marketing & E-commerce Professional Certificate
  • Google Analytics Certification (GA4)
  • Meta Certified Digital Marketing Associate

Education

  • Bachelor of Information Technology (BIT)

    University of Malakand

  • Diploma in Information Technology

    KP Trade Testing Board

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